About us
Pioneering a Cleaner, Sustainable Future
At Tree Associates, we are redefining sustainability through the development and licensing of cutting-edge clean technologies that address some of the most pressing environmental challenges of our time. Our innovations in electricity storage, CO₂ refrigeration, and carbon capture and sequestration are designed to drive energy efficiency, reduce carbon emissions, and empower industries to transition towards a net-zero future.
Founded by a team of passionate and experienced experts, Tree Associates has grown into a driving force within the clean-tech industry, delivering impactful solutions that are scalable, adaptable, and designed for real-world applications. Our technologies are tailored to meet the unique needs of diverse industries, including supermarkets, cement production, cold storage, and telecommunications, enabling businesses to achieve their sustainability goals without compromising performance or efficiency.
Our mission is not just to develop groundbreaking technologies, but to actively collaborate with forward-thinking organisations and industries to create a lasting impact. By combining innovation, expertise, and a commitment to a sustainable future, Tree Associates is leading the charge in the global effort to combat climate change.
Discover our story, our vision, and the exceptional team behind the revolutionary technologies that are helping businesses and communities build a cleaner, greener tomorrow. Join us in shaping a sustainable future—one solution at a time.
A Way of Working: How to Partner with Tree Associates
At Tree Associates, we ensure a seamless and collaborative process to help businesses adopt and integrate our innovative technologies. Here’s how we work with you:
.1
Discovery Meeting
We arrange a detailed consultation to understand your business needs, challenges, and sustainability goals.
.2
Feasibility Assessment
Our experts conduct a feasibility study to determine how our technology, can integrate into your operations.
.3
Technology Testing and Demonstration
We provide tailored testing and pilot demonstrations of our technology to showcase its performance in real-world scenarios.
.4
Proposal and Purchase
Once testing is successful, we deliver a comprehensive proposal outlining the cost, implementation timeline, and projected outcomes.
.5
Integration and Support
We work alongside your team to ensure ongoing technical support, training, and monitoring are provided to optimise performance.
Meet the Team
-
Johan Neethling
CEO
A seasoned entrepreneur; Johan brings over two decades of experience in clean technology and engineering. His visionary leadership has shaped our strategic direction, driving growth. Johan leads Tree with financial prowess and a deep commitment to clean technology.
-
Bernard Killingbeck
Founder & CTO
Bernard, the mastermind behind our cutting-edge technology, has cultivated it from concept to revolutionary solution. His passion for reducing carbon footprint propels our technological strides. Bernard brings over 40 years of R&D expertise to tackle clean technology challenges.
-
Tim Hayward
Co-Founder
Tim leverages his vast operational and managerial skills spearheading seamless operations and propelling continuous improvement. Tim is committed to maintaining the highest standards of operational excellence and supporting our partners’ success.
-
Max Leveridge
Marketing Director
Max joins with expertise in AI, sports, and commercial promotions. Proven track record in driving brand growth, creating impactful campaigns, and leveraging innovative strategies to deliver exceptional results and foster engagement across diverse industries.
-
Edie
Chief Moral Officer
Edie joins the team with experience in happiness, fuss and snacks. With 4 years of experience, she brings more to the table than anyone else in the team. Her constant attention to everyone’s mood is a game changer for productivity in the office.
Innovation
Leading the way with next-generation technologies and groundbreaking solutions to tackle climate change and deliver impactful, sustainable advancements.
Sustainability
Driving innovative, sustainable solutions to create a greener future, ensuring a liveable planet for future generations while addressing global environmental challenges.
Collaboration
Building strong partnerships with academic institutions and industry leaders to maximise impact, extend our reach, and drive collective action on sustainability goals.
Integrity
Maintaining unwavering transparency, ethical practices, and accountability in every aspect of our operations to foster trust and long-term sustainable growth.
Our Decarbonisation journey
Established in 2014, Tree Associates was founded with a bold and shared vision: to take meaningful action against climate change and help reduce the world’s carbon footprint. From the outset, our mission has been clear—to develop and deliver innovative clean technologies that replace traditional, unsustainable systems in critical areas such as CO₂ refrigeration, electricity storage, and carbon capture and sequestration.
Our founders recognised the urgent need for transformative solutions to address the growing challenges of global emissions and resource inefficiency. Guided by this purpose, we committed to pioneering technologies that not only enhance energy efficiency but also empower industries to achieve their decarbonisation goals.
Since our inception, Tree Associates has focused on advancing cutting-edge research and development, working closely with industry leaders to prototype, test, and refine our solutions for real-world application. This collaborative approach ensures that our technologies are scalable, retrofittable, and capable of meeting the unique needs of diverse sectors, from cement production and telecommunications to food processing and cold storage.
As a leader in the clean-tech industry, Tree Associates continues to innovate, with sustainability at the heart of everything we do. We’re proud to play a role in shaping a net-zero future, one where businesses thrive while safeguarding the environment for generations to come. Discover how our journey and technologies are making a global impact.