In our increasingly digital world, data centres have become the beating heart of modern infrastructure. From streaming our favourite shows to powering global financial transactions, these vast digital hubs ensure the world stays connected and functional. Yet, behind the rows of blinking servers and humming machinery lies a pressing challenge: energy consumption.

Cooling systems alone account for up to 40% of a data centre's electricity usage. With millions of kilowatt-hours consumed annually to prevent servers from overheating, the cost of keeping data centres cool is both financially and environmentally significant. Traditional refrigeration technologies, while essential, often operate inefficiently, driving up energy bills, increasing operational risks, and contributing substantially to CO₂ emissions.

For an industry that cannot afford downtime, the stakes are incredibly high. A single failure in cooling systems can lead to catastrophic consequences, including equipment damage, data loss, and financial setbacks. The world relies on data centres to function smoothly, and data centres, in turn, need reliable, sustainable cooling solutions to meet rising demands while aligning with net-zero carbon goals.

This is where Tree Associates steps in.

A Smarter Way to Cool: Introducing Tree Associates’ Refrigeration Technology

At Tree Associates, we’ve reimagined data centre cooling with our revolutionary CO₂ trans-critical refrigeration technology, powered by a two-phase turbine expander. This isn’t just another cooling system—it’s a carefully engineered solution designed to tackle the energy challenges faced by data centres today.

Our system operates with remarkable efficiency, capturing expansion energy from the cooling process and converting it into usable electrical power. The result? A staggering 40% reduction in electricity consumption—a number that translates directly into lower operational costs, greater energy savings, and a reduced carbon footprint.

But efficiency isn’t the only benefit. Our refrigeration technology is designed to be retrofittable, meaning it can seamlessly integrate into existing cooling infrastructure without requiring costly overhauls. For data centres managing enormous amounts of live data, avoiding prolonged downtime is critical, and our technology delivers exactly that—minimal disruption and maximum results.

The scalability of our solution also means it’s as effective in a small-scale server room as it is in a hyperscale data centre. Whether you’re running a regional hub or a global cloud facility, Tree Associates’ refrigeration technology scales effortlessly to meet your cooling needs.

The Cost of Inaction: Why Efficiency Matters

Inefficient refrigeration systems aren’t just expensive—they’re unsustainable. Globally, data centres consume around 1% of the world’s electricity production, and that number is expected to grow significantly as our dependence on digital infrastructure increases.

Inefficiencies in traditional cooling systems mean more than just higher electricity bills. They also translate into:

• Frequent equipment failures caused by temperature fluctuations.

• Downtime risks, which can cost millions in lost revenue.

• Carbon penalties as regulations tighten around CO₂ emissions and energy efficiency.

In an industry built on precision and reliability, these risks are simply unacceptable. For every kilowatt-hour wasted on inefficient cooling, there’s an opportunity lost to improve operational resilience and environmental stewardship.

Tree Associates isn’t just offering a product; we’re offering a long-term partnership in sustainability and cost-efficiency.

Leading the Way: Pioneers in Sustainable Cooling

Industry leaders in the data centre space are already setting ambitious sustainability goals. Giants like Microsoft, Google, and Equinix are actively investing in greener cooling technologies, recognising that operational efficiency and environmental responsibility go hand in hand.

These companies understand that the path to a net-zero future is paved with smarter choices—choices like upgrading to technologies that don’t just meet current standards but anticipate future challenges.

At Tree Associates, we align with this vision, offering a solution that doesn’t just reduce costs but actively contributes to an eco-friendly operational model.

A Partnership for a Sustainable Digital Future

Cooling may not be the most visible aspect of a data centre, but it’s undoubtedly one of the most critical. Behind every server running smoothly, every data packet delivered seamlessly, and every application performing flawlessly lies a cooling system working tirelessly.

Tree Associates understands the weight of this responsibility. Our CO₂ refrigeration technology isn’t just about reducing numbers on an electricity bill—it’s about creating a sustainable foundation for an industry that powers our digital world.

We’re here to help data centres:

• Reduce electricity consumption and improve cost efficiency.

• Lower carbon emissions and meet sustainability goals.

• Ensure uninterrupted performance with reliable, scalable cooling systems.

In an era where digital infrastructure underpins every facet of our lives, the question isn’t whether to adopt sustainable cooling technologies—it’s how quickly you can integrate them.